Waitrose has expanded its vegan range with the launch of the UK’s first seitan burger.
The company said it has seen growing demand for vegan products, with searches for vegan burgers up 86% and searchers for seitan up 148% on Waitrose.com compared to last year.
Seitan is a protein rich food made from wheat gluten. In the burger patty it is combined with mushrooms to give it a “smoky” flavour, the retailer said.
Also new to the Waitrose vegan range is Mediterranean style sausage whirls that are available in two flavours. An Italian style whirl contains aromatic roasted garlic, fennel, basil, porcini powder and sun-dried tomatoes while the Spanish style version contains authentic Spanish paprika, cumin, roasted garlic, chilli flakes and sun-dried tomatoes.
Simona Cohen-Vida, Waitrose vegetarian & vegan product developer commented: “We are really excited to be launching the first seitan burger. The modern barbecue is an inclusive affair with delicious products catering to all tastes and demands and we are thrilled to be able to offer a fantastic selection of vegan options.”