Danone is launching a new kefir and cream cheese brand, All I Want, in Germany.
The range is free from added sugars and sweeteners, 100% natural, low in fat and high in protein. It also delivers a creamy taste, the dairy giant said.
All I Want cream cheese will be available in six flavours: blueberry grape & lavender; mango-kurkuma; citrus, apple & ginger; banana & cherry; date, coconut & buckwheat; and natural. It has a recommended retail price of €0.89 for 154 grams.
The All I Want kefir will be available in three varieties: blueberry & pomegranate; cucumber & lime; and natural. The kefir is availablein a 260 gram bottle with an RRP of €0.99.
The range scores an ‘A’ in the NutriScore labelling system because of its “very good” nutritional profile, Danone noted. NutriScore is an independent labelling scheme that rates products from A to E, healthiest to least healthy.
All I Want is available nationwide at retailers including Rewe, Hit, Globus and Wasgau.