New alcohol-free beer brand, Infinite Session, will be launching into Sainsbury’s stores in the UK this month with its 4 pack IPA.
The supermarket already carries Infinite Session Pale Ale bottles and is looking to expand its low or no-alcohol craft beer offering.
The Infinite Session IPA is dry-hopped with Amarillo and Cascade, which gives the drink a citrus flavour. Six grains combine to give a smooth, full body. Each product in the range contains 75% less calories than regular strength beer and is low in sugar.
The brand launched at Craft Beer Rising in 2018. It is now stocked in more than 1,000 stores across the UK including Sainsbury’s, Tesco, M&S, Amazon and Whole Foods with international expansion planned for July.
Chris Hannaway, co-founder, commented: “At Infinite Session, we believe beer is bigger than booze. We pride ourselves in creating great tasting alcohol-free beer, that brings you the same level of flavour and craftmanship as our alcoholic counterparts. We know there is increasing demand for low and no-alcohol options and UK sales are at an all-time high.”
Infinite Session’s three-strong range of beers includes a craft lager, pale ale and IPA.