The Coca-Cola Co is relaunching its classic 1980s drinks brand Tropico in France.
The fruit flavoured beverage, complete with “legendary mascot” Coco the parrot, will be back on shelf with a modernised range and an updated packaging design. The company wants to appeal to nostalgic adults while also bringing new Generation Z consumers to the brand.
The launch will be supported by a new advertising campaign and strapline: “Tropico, the drink that reveals your true colours”. The “colourful slogan” and “strong values” of the brand will target a younger generation of consumers, Tropico said. It aims to associate itself with positivity, joie de vivre, self-confidence and diversity.
Consumers will be able to rediscover Tropico L'Original and Tropico Tropical in bottles, cans or slim cans. Additional flavours include Orange Mandarine and Apple and Red Fruits.