Mars gets personal
Mars is gearing up for the festive period with its Celebrations confectionery brand by offering consumers the chance to personalise their sweets.
Available in France on 16 different packaging formats, such as a classic or magnum-sized Champagne bottle, a star, treasure chest and diamond.
“In just a few clicks, order your personalised labels for the people of your choice and bring the desired personal touch,’ it says. “After purchasing your favourite products, go to the dedicated platform, choose the first name or message you want to send, get your free tags and presto, you're done: the gifts for your loved ones are ready.”