Metcalfe's teams up with Disney
Indicating the importance of brand licencing for snack brands, UK popcorn manufacturer Metcalfe’s has launched two new sharing bag size formats, both of which will carry the Disney Kitchen logo and banner.
The packs also feature characters from Disney Pixar’s Incredibles 2.
Both products are available in Sweet ‘n’ Salt and Cinema Sweet flavours, which contain 96 calories per serving.
The company said the products mark the beginning of a whole range of Disney Kitchen range by Metcalfe’s, with additional releases scheduled to be rolled out in 2019.
Sam Garnham, senior brand manager at Metcalfe’s said that launching the product under the Disney Kitchen banner “made perfect sense to us given our mutual brand vision, plus the label will be identifiable and useful for retailers and shoppers in the aisles”.