Vegetarian smoked liver
Dutch meat manufacturer Zwanenberg has launched a range of vegan products under its Kips brand.
The four-product range includes vegetarian liver sausage, pate, smoked liver sausage and American filet.
“Kips is so far mainly known for liver sausage and, for a number of years, also for other meat products, snacks and meat products. The choice to add vegetarian products to it now is motivated by changing consumer habits,” it said.
The products will be rolled out exclusively in Dutch retailer Albert Heijn for the first year, it said.
Commenting on the release, Jo-Anne van der Laan said: "We have observed for a long time that the consumption of meat is declining slightly each year. Flexitarians choose not to eat meat at times. We are responding to this by now also bringing vega products under the Kips brand.
“In doing so, we aim for a broad target group; also vegetarians and vegans, because there are no animal proteins in these new Kips products.”
The products bear the European Vegetarian Society’s yellow logo.