Tesco launches baby food line
UK retailer Tesco has launched its own private label range of baby food. The 15-product range is includes a variety of formats such as pouches, ready meal trays and rice cakes, and will be available in over 700 stores.
Prices start at 45 p for a 70 g pouch of Carrot Baby Food Pouch.
All products have no added salt or sugar, are free from artificial colours and flavourings, and contain at least 45% veg in all of the meals.
Aimed at infants from aged six months and upwards, the products are inspired by classics dishes, such as spaghetti Bolognese pouches and cottage pie.
Sinead Bell, category director for baby, beauty and toiletries at Tesco, said the recipes were developed with experts and nutritionists “to help babies on their journey of discovering exciting new tastes and textures”.
“Our organic range of pouches, trays and snacking encourages the experience, enjoyment and exploration of food with health, taste and quality at the heart of every recipe,” she added.