INNOVATION ROUND-UP MARCH 2016
Popchips Ridges (US)
From June, Popchips is rolling out a new Ridges range in four flavors – salted, barbeque, cheddar & sour cream and chili cheese. Announcing the range at this month’s Natural Products Expo West in Anaheim, California, Popchips said Ridges offered the same crunch and thick texture of ridged potato chips, but claimed its proprietary heat and pressure production process used far less oil than conventional methods. This meant Ridges have 72% less fat and 55% fewer calories than the leading ridged chip brand – making them more appealing to consumers who increasingly want healthier snack options - added the manufacturer.
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