Hovis Special Edition Sunflower & Pumpkin Seed (UK)
By Vince Bamford
- Last updated on
Rolling out this month from one of the UK’s three largest bread brands, this loaf uses seeds in the dough and as a topping. At 400 g, it is half the size of a standard UK loaf. “Small loaves are often bought incrementally , allowing consumers to easily experiment without having to compromise the larger loaf for the family’s wider needs,” said Hovis category controller Simon Hancock.