INNOVATION ROUND-UP MARCH 2016
Vogel’s Gluten-Free Gourmet Buns (New Zealand)
Goodman Fielder has extended its Vogel’s brand with two variants of Gluten-Free Gourmet Buns – white and seeded – that are available in packs of five buns in leading supermarkets across New Zealand. “The classic bread roll is a staple part of Kiwis’ diets due to its versatility, however many Kiwis are either unable to, or are choosing not to, have gluten in their diet,” said Vogel’s marketing manager Jo Sutherland. The manufacturer has also launched resealable packaging for all variants of the Vogel’s Gluten Free range.