For the third time, Südzucker has conducted a research study on consumer needs and purchase drivers in processed foods and drinks, which will be another building block in the continuous observation of consumer trends.
Find out what drives end consumers across Germany, Belgium, France, Poland and the UK in their decision to buy specific brands or products in the following food categories:
- Sweet biscuits and baked goods
- Dairy and vegan alternatives
- Soft drinks
- Cereals & cereal bars