More in store for protein
The move toward protein-rich foods may not be new, but companies are now highlighting the source of protein, whether pea, whey or milk, for example. Novel protein sources are also on the rise, including from algae, which is seeing greater consumer acceptance, according to Williams, and even insects, although this still has a way to go to get consumers on board.
However, she added that some European countries and categories were likely to accept insect protein faster than others.
