Innova predicts top five food industry trends for 2014

- Last updated on GMT

The market research organisation correctly predicted that sustainability would become a more important trend than organic in 2007; in 2008, it put ‘go natural’ as the top emerging trend; and it also foresaw a boom in interest around protein in the US in 2012, all of which are still having an effect on the market.

How will it do with its predictions for next year?

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