Snacks rise to the occasion
"We are seeing the snackification of just about everything," Williams said.
Traditional mealtimes are on the decline, and healthy snacks are filling the gap, the market researcher says. In particular, the food industry has answered the call for snacks to replace conventional breakfast foods, with pouches, muesli bites and breakfast biscuits, among many others - and it is now moving into convenient, portable foods to replace lunch and dinner too.