Good fats, good carbs
"What we are seeing is that everything is not so black and white when it comes to fat and carbs. There is a lot more grey in between," Williams said.
Market analysts are beginning to see more butter-related claims on product labels. "Even though it is a saturated fat, it's got that halo of natural about it," she added.
Naturally occurring sugars are also being favoured above added sugars and artificial sweeteners.
