Packaging

Can beverage brands succeed in going label-free?

Can beverage brands succeed without labels?

By Rachel Arthur

Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky?

Pic: getty/cienpies

Navigating the EU packaging legislation: key insights for sports foods businesses

By Luca Bucchini, Chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the last few years, as part of the EU Green Deal, policy makers have focused their efforts on introducing a series of highly ambitious regulations that mean to bring sustainability to every step of the food chain. Among others, a legislative file...

Pic:getty/montyrakusen

Barcelona Packaging Hub launches

By Rachel Arthur

Seven packaging specialists have come together to create the Barcelona Packaging Hub: an entity born to respond to larger and more complex projects for customers around the globe.

One of the most important jobs of food packaging is extending food shelf life. Image Source: Monty Rakusen/Getty Images

Extending shelf-life through packaging: The complexities and variations

By Augustus Bambridge-Sutton

Food packaging has a number of key roles. Firstly, it aims to keep food safe from its environment, so it doesn’t get dirty or contaminated. Secondly, it makes it more convenient to transport. Thirdly, it can serve to extend food shelf life. It is this...

Beyond the initial visual impact, what factors are influencing consumer attitudes to packaging? What attributes do people look for in packaging? And does this impact purchase intent? GettyImages/Tom Werner

GUEST ARTICLE

The top 5 trends driving innovation in packaging science

By Katy Askew, managing director, IFIS Publishing

Packaging is the shop window for your brand, the primary interface through which food and beverage manufacturers interact with consumers. Packaging innovation, therefore, cannot be taken lightly. How are R&D teams leveraging packaging science to develop...

The Kraft Heinz Company is pulling three main levers to achieve this goal: replacing virgin plastic with recycled content; eliminate or reduce plastic packaging; and explore plastic alternatives. GettyImages/sergeyryzhov

How Kraft Heinz plans to cut virgin plastic use by 20% by 2030

By Flora Southey

Part of its strategy includes exploring alternative plastic materials, but the company wants to make sure new solutions don’t end up having a worse impact on the environment. “It’s a complicated puzzle, but it’s one we’re committed to solving,” Rashida...

Many of the world's greenhouse gas emissions come from plastic waste. Image Source: kiattisakch/Getty Images

Tetra Pak on the decarbonisation of the packaging system

By Augustus Bambridge-Sutton

Plastic packaging does an enormous amount of harm to the environment, taking up land in landfill sites and maiming wildlife on both land and sea. However, it also contributes to climate change, emitting high levels of greenhouses gasses into the atmosphere....

Image: Getty/Hailshadow

The packaging paradox: the balance between clean labels and shelf life

By Oliver Morrison

In today’s era of sustainability, rising ingredient and energy prices, reducing waste by extending shelf life is more imperative than ever. But what implications does this have for clean labels? Where do manufacturers draw the line between extending shelf...

Mars has unveiled its new paper packaging for Mars bars. Pic: Mars

Sustainabilty

Mars bars undergo paper packaging trials in UK

By Anthony Myers

Mars Wrigley UK has announced that its Mars bars will be wrapped in more environmentally friendly paper packaging rather than its traditional plastic wrapper.

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