Recyclable packaging developed to protect against vapour, oil and grease

By Augustus Bambridge-Sutton

- Last updated on GMT

Melodea is committed to sustainable packaging. Source: Richard Drury/Getty Images
Melodea is committed to sustainable packaging. Source: Richard Drury/Getty Images

Related tags Packaging Sustainability Recycling Plastic

Melodea Ltd., an Israeli green tech company, has just launched VBseal, its new sustainable packaging that is not only resistant to water vapour and oil but has heat-sealing properties.

Melodea Ltd. offers packaging solutions it claims provide strong protection forgoods and contribute towards a circular economy.

The Israeli company has just launched a new product VBseal, which protects against not just water vapour but oil and grease as well. Furthermore, it has heat sealing properties.

Alongside this, it is also fully recyclable, and is free of paraformaldehyde (PFA), a polymer, and chemical bisphenol A (BPA), a chemical mainly used to produce polycarbonate plastics. It is also compliant with recommendations from the US Food and Drug Administration (FDA) and German Federal Institute for Risk Assessment (BfR) and was certified by the Papiertechnische Stiftung (PTS), a research institute in Germany.

The VBseal is recyclable and repulpable in paper stream as was certified by PTS institution from Germany​,” Dr. Cee Azerraf, VP Sales & Marketing for Melodea, told FoodNavigator.

According to a recent study by the Back to Blue group, an initiative focused on helping the world’s oceans, the amount of plastic used around the world could double by 2050, and the amount of plastic used annually across G20 nations will get past 450 million tons by the same year, unless we take action against it.

VBseal can be used as packaging for a variety of products, both food and non-food. “Fresh foods, cereals, fast food, biscuits, ice-creams, butter, granola bars, nuts, coffee/tea, snacks, dry food, pet food, oatmeal, detergents, soaps and more​,” Dr. Azerraf told us.

They are also expanding into Europe. “The VBseal is currently going commercial in Europe​,” Dr. Azarraf continued, “and we plan to expand sales. It is BfR food contact compatible, and we plan to establish toll manufacturing plants in Europe to allow physical proximity and smooth logistics and shipping​.”

Pilot plant

To test out the new packaging, Melodea have set up a pilot centre. It has invested $USD500,000 (€460,087) in advanced equipment and analytics tools in order to support consumer packaged goods (CPG) companies and packaging producers to meet their sustainability goals in green packaging, serving them across the packaging value chain and exploring sustainability solutions in plastics, bioplastics and paper.

Many of these companies have committed to making 100% of their packaging recyclable or reusable within 5 to 10 years, and this process is being made to move even faster by public demand. Therefore, the factory benefits more companies than just Melodea.

We offer our clients a location to evaluate their products using our eco-friendly solutions, with full control of the coating process​,” said Shaul Lapidot, PhD, CEO and co-founder of Melodea. “We are excited to work with producers of food, cosmetics, pharmaceutical and agriculture products as well as packaging companies, at the new plant to help them to reach their goals​.”

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