Coldpress released mandarin orange juice
UK-based fruit juice brand Coldpress has announced the launch of its new mandarin orange juice. Made with Spanish mandarins and containing important vitamins such as B,D and E, the drink responds to both the growing popularity of juice in general and a spate of new troubles for orange juice prices in particular.
While juice was re-categorised as an ‘affordable essential’ last year, orange juice prices have climbed by 40% due to unpredictable weather patterns, a decline in US and Brazilian crops, and tensions in the red sea.
“Clearly the pioneering work of our HPP facility in Spain coupled with access to incredible local fruit means that our fresh tasting sweet mandarin really pops! It’s also worth noting that mandarins are a fantastic, low calorie winter fruit, jam-packed with beneficial vitamins and minerals. Alongside the all-important vitamin C, which ably supports one’s daily immune system function, mandarins contain enviable quotas of two antioxidant phytochemicals (beta-carotene and beta-cryptoxanthin) that your body turns to vitamin A, which supports good vision, a healthy immune system and positive growth development,” said Andrew Gibb, founder of Coldpress Foods Limited.
“The deliciously distinct sweetness of mandarins also supports our juice’s expanding ‘beyond breakfast’ appeal, a positive outcome (wider all-day family usage, mocktails….), fuelled by a growing appetite for healthier living offerings.”
The 750ml product will be available in Lidl and Aldi from 24 March and from Ocado in April.
Image Source: Coldpress
