Heinz launches AI cookbook
Launched on 7 February, Heinz has released an AI cookbook, which, the company suggests, ‘teaches AI to cook.’
Upon noticing many consumers’ dissatisfaction with AI-produced images of cooking, Heinz chefs partnered with a team of AI experts to produce a collection of curated prompts that aim to generate the best culinary responses from generative AI, including images and recipes.
The resulting book is a collection of 30 AI-generated images and recipes, paired with these expertly crafted prompts that created them.
The ‘recipes’ included in the book, from Roasted Cauliflower Dahl to Chicken Enchiladas, are all intended to include Heinz tomatoes.
“With over 50% of the general population admitting to using AI in their day to day lives, including for recipe inspiration and cooking instructions, we decided to put AI to the test. A culinary test. And, despite AI being able to speak all languages, write speeches, and launch rockets into space, we noticed that actually, when it comes to cooking, even AI needed some help!” said Caio Fontenele, Heinz New Ventures Director.
Image Source: Heinz
