Revamps appear to be all the rage in our latest new product development round-up. Five years on from first launching, Applewood Vegan has renovated its alt cheese recipe; and more than 150 years on, Lyle’s Golden Syrup has undergone a brand refresh. Elsewhere we look at new confectionery from Nestlé and a more sustainable – and also functional – water brand. Scroll through the photo gallery for more…
GettyImages/BrianAJackson
Revamps appear to be all the range in our latest new product development round-up. Five years on from first launching, Applewood Vegan has renovated its alt cheese recipe; and more than 150 years on, Lyle’s Golden Syrup has undergone a brand refresh. Elsewhere we look at new confectionery from Nestlé and a more sustainable – and also functional – water brand. Scroll through the photo gallery for more…
GettyImages/BrianAJackson
A brand-new water brand is launching in the UK. Water Almighty claims to be the first aluminium bottled, functional water brands to hit its local market and aims to offer retailers and caterers ‘plant-friendly, carbon neutral’, aluminium bottled functional waters.
One still and one sparkling water offering are being launched first-up, both containing seven added minerals and electrolytes such as calcium, magnesium, zinc, manganese, iodine, selenium, molybdenum, potassium and sodium. Each bottle is designed to provide 20% of your daily requirement for seven essential minerals.
The bottles are reusable and refillable thanks to their resealable cap. Being made from aluminium, they’re also recyclable.
“We’re thrilled to be launching Water Almighty to market. Alongside launching our own bespoke aluminium bottling facility, The Sustainable Bottling Co., the launch of Water Almighty feels like the next natural step in the exciting trajectory we’re on as a business to stand up to ‘big soda’ and banish single-use-plastic,” said Water Almighty founder, who also heads up The Sustainable Bottling Co. and GUNNA Drinks.
“We’re particular excited about the brand as it ticks so many boxes for what both retailers and consumers are looking for. Water Almighty has brilliant environmental credentials, which when paired with its wellness proposition thanks to added minerals and electrolytes, meets two of the biggest shopper demands in market right now. Beyond this and most importantly, we hope that by giving consumers more choice to pick planet-friendly options, we can do our bit to end the industry’s reliance on damaging single use plastics.”
A 470ml bottle has an RRP of £1.99.
Image source: Water Almighty
Plant-based cheese Applewood Vegan is relaunching with a new recipe. The product, which first launched five years ago, has been tweaked to help improve its texture and ultimately, look and taste more like dairy cheese.
"As we approach the fifth anniversary since the launch of Applewood Vegan, we decided it was time to take a look at the original recipe and see if we could tweak it a bit to make it even tastier and creamier than the original recipe,” explained senior brand manager Ffion Davies.
Blind taste tests suggest the new recipe will be well received, with testers saying it tasted ‘much more’ like real cheese and had a ‘nicer texture’.
"The blind taste tests proved that the new recipe was as well received as we had hoped it would be and we can't wait to see the new Applewood Vegan out on shelves of all of the major supermarkets across the UK; we are really looking forward to hearing what people think about the new recipe,” continued Davies.
Applewood Vegan is available to buy in block and slices formats from Asda, Sainsbury’s Tesco, Waitrose, Ocado and Morrisons in the UK.
Image source: Applewood
Lyle’s Golden Syrup has undergone its first true rebrand since 1883.
The family favourite aims to ‘unify’ its product range with ‘fresh new’ branding and a contemporary logo. The brand hopes the refresh will appeal to a 21st century audience, despite it being more than 150 years old.
The iconic green tin and golden lion logo holds the Guinness World Record for the world's oldest unchanged brand packaging, having remained essentially identical since 1883.
“We’re excited to unveil a fresh redesign for the Lyle’s Golden Syrup brand. For a century and a half, Lyle’s has added flavour and fun to the breakfast table and in foods that the whole family love, bringing a delicious dose of absolutely golden magic to any moment,” said brand director James Whitely.
“While we’ll continue to honour our original branding with the heritage tin, consumers need to see brands moving with the times and meeting their current needs. Our fresh, contemporary design brings Lyle’s into the modern day, appealing to the everyday British household while still feeling nostalgic and authentically Lyle’s."
The rebrand will take place across the full product range, excluding the classic Lyle’s Golden Syrup tin, which will retain its heritage packaging featuring a 19th century illustration of a golden lion.
Image source: Lyle's
Nestlé UK & Ireland is relaunching its Big Biscuit Box containing 69 bars from Nestle’s chocolate biscuit range. Each box contains a range of KitKats in milk, dark, and orange varieties. Other biscuits in the line-up include Blue Riband and Toffee Crisp biscuits.
According to the company, it is ‘ideal’ for the office environment, as well as hotels and B&Bs to share with guests.
“We’re pleased to unveil the latest edition of the Big Biscuit Box, now with even more choice of KitKat than ever before. It’s a great way for business owners to treat their guests to some of Britain’s favourite chocolate biscuit bars,” said KitKat2 finger brand manager Angelica de Los Rios Granja.
The Big Biscuit Box is available on Amazon and next week will launched by wholesalers and other B2B retailers.
Image source: Nestlé UK & Ireland
Nestlé Confectionery is expanding its Rowntree range with the addition of Fizzy Cactus: a sharing bag of sweets including raspberry, kiwi, passionfruit, and lime flavours.
“Fizzy Cactuz represents our dedication to creating joyful and unexpected experiences. With each sweet’s unique taste and texture, we believe fans will love the randomness from the very first bite,” said Rowntree’s senior brand manager Hayley Nixon.
The new SKU has already hit the shelves of Asda and Morrisons in the UK, with a nationwide rollout planned soon.
Image source: Nestlé
Oat milk chocolate brand H!P (owned by James Cadbury, who also owns Love Cocoa) is upgrading its plant-based eggs in time for Easter. Two new flavours – Salted Caramel and Cookies No Cream – are now now 50% bigger and also contain oat milk chocolate buttons.
“Building on the success of last year’s sell-out eggs, we’ve made our eggs bigger than before but kept the price the same, while also introducing a delicious pouch of smooth oat m!lk chocolate button,” explained founder Cadbury. “Seasonal and gifting is becoming a key category within vegan and plant-based chocolate, just as it is in traditional chocolate. We hope these eggs will excite current fans of the brand, as well as attract new users too.”
The new eggs are being sold D2C, as well as via retail stores Booths, Ocado, Tesco Ireland, and Waterstones.
Image source: H!P
