Mallow & Marsh rebrands for 'premium indulgence'
Chocolate-covered marshmallow brand Mallow & Marsh has rebranded, with its new look aiming to evoke ‘premium indulgence’, after extensive customer research pointed the brand in this direction and away from ‘permissible health’.
As well as rethinking the look, even the names of the products will be changed, with ‘vanilla marshmallows coated in milk chocolate’ becoming ‘milk chocolate over vanilla mallows.’ The brand will also release a new flavour range.
In the image above, we can see on the left the brand’s previous look, and on the right its new look.
“We know what makes Mallow & Marsh special and what sets us apart from our competitors – and that is quite simply, our quality. Made with the finest ingredients, including Belgian Fairtrade chocolate, each mallow is crafted and whisked to perfection, offering a unique texture which never fails to surprise and delight with each bite,” said Mallow & Marsh’s commercial marketing lead Jonathan Burr.
“Our brand is for quality-loving foodies who want an uncompromising, fulfilling treat. Mallow & Marsh provides a truly personal, substantial chocolatey indulgence to be savoured. Moving into premium indulgence, therefore, aligns perfectly with all our quality attributes.”
The 35g bag comes in at an RRP of £1.35, with the 100g sharing bag at an RRP of £2.65, and will be available in retailers such as Asda, Tesco, Sainsbury’s, Waitrose, Ocado, M&S and Boots.
Image Source: Mallow & Marsh
