What’s better than hash browns and tomato ketchup? Tomato Ketchup Filled Hash Browns, according to The Kraft Heinz Company, who is rolling out the new offering into UK retail.
The launch is part of Kraft Heinz’s larger transformation to bring ‘insight-driven innovation’ to consumers faster and grow its ‘taste elevation’ platform around the world. Tomato Ketchup Filled Hash Browns follow Heinz Beanz Filled Hash Browns, which launched last year.
“We’re so excited to be bringing our Heinz Tomato Ketchup Filled Hash Browns to our filled hash brown family. Heinz Tomato Ketchup is truly a global favourite, so it made complete sense to combine it with another classic family favourite, perfect for any mealtime,” said Sophie Higgins, head of growth platform, new ventures at Heinz.
“Here at Heinz, we’re continuing in our mission to find exciting ways to combine our beloved varieties with other iconic foods, flavours, and tastes, or even thinking about the food of the future. Keep an eye out for what comes next!”
The new product is launching exclusively into Iceland Foods with an RRP of £3 from 28 August.