Sausage roll brand Wall’s is relaunching its Vegan Jumbo Roll with a new recipe, which was developed after a year-long project to create Wall’s ‘tastiest and most authentic match to a meat sausage roll yet’.
The new offering is made from a combination of textured peat protein and cooked giant couscous to replicate the look and texture of its meat equivalent. The recipe also includes sauteed onions and a blend of herbs and spices.
“For the increasing number of consumers looking to reduce their meat consumption, trust is key, and as the market leader in the meat sausage roll category, Wall’s gives consumers the confidence that our plant-based option will taste just as delicious,” said Jason Manley, brand director at Wall’s Pastry, which is part of The Compleat Food Group.
“With this recipe reformulation, our aim has been to draw new shoppers to the fixture by offering a newly improved plant-based sausage roll that has the same incredible great taste, high quality, and exceptional value that makes Wall’s Sausage Rolls’ Britain’s favourite.”
The newly formulated Vegan Jumbo Roll has an RRP of £1.25 and is available in Asda, Tesco and convenience stores from this month.