The Ferrero Group and The Coca Cola Company have launched a special edition Tic Tac inspired by the tingly, refreshing experience people have come to know and love when drinking a Sprite. The new, limited edition is the second product born out of this unique global brand collaboration, which has already successfully launched Tic Tac Coca-Cola in 2019.
“The Coca-Cola Company is pleased to partner with the team at Ferrero to offer the unique taste experience that is Tic Tac Sprite to fans of both brands,” said John Larson, Senior Licensing Manager for The Coca-Cola Company.
The special edition, launched today in France, will be available in the next few months in more than 20 countries around the world.
“Our successful partnership with The Coca-Cola Company marked the coming together of two of the iconic global food and beverage brands. Both brands are loved worldwide for bringing great tasting goods to market. We’re always on the lookout for how to boost consumers’ senses even further, so the opportunity to create the first ever Tic Tac inspired by the distinctive taste of Sprite, was too good to miss. As two global brands, we share the same lively and fun-loving DNA, so we hope this collaboration brings even more moments of refreshment for the world to enjoy,” said Scott Perry from the Global Tic Tac team.