British ice cream company Jude’s has added new flavours to its range to welcome British Summer Time.
First, it is adding Fruit Twists to its lower sugar Little Jude’s range. Fruit Twists are made with real apple, mango and strawberry juices, and have 30% less sugar than comparable lollies in-line with government childhood obesity targets.
Chow Mezger, Managing Director, and Jude’s son said: “At Jude’s we’re on a mission to help kids eat better. As parents ourselves we know just how hard it can be to find tempting treats with less sugar so we created our Little Jude’s lollies. Our deliciously tropical new Fruit Twists have 30% lower sugar than comparable lollies and taste amazing! We hope you’ll enjoy treating your own Little Judes!”
The company is also launching a new Salted Caramel Collection. Jude’s Salted Caramel Collection is an unbelievably indulgent duo of Jude’s Salted Caramel ice cream, Chow Mezger, Managing Director, said: “We brought Salted Caramel ice cream to the UK over ten years ago and it remains a firm favourite. Our flavour experts have crafted our Salted Caramel Collection to enhance our perfectly balanced salty-sweet ice cream with velvety smooth ripples and crunchy pieces for an added flavour sensation. These mini tubs are a perfectly portioned treat.”