Branston pickle…with mayonnaise
English food brand Branston is getting creative with the launch of two pickle-and-mayonnaise-hybrid spreads: ‘Branstonnaise’ comes in either Smooth or Small Chunk varieties.
The launch commemorates 100 years since the brand’s original Branston Pickle was first made, in 1922. According to the company, the ‘tangy’ and ‘creamy’ spread is suitable for dipping, spreading, dolloping and drizzling.
“From pickles and relishes to chutneys and sauces, we know people just can’t get enough of that iconic Branston Pickle taste, so we wanted to create something that’s never been seen before on supermarket shelves,” said Angharad Wilson Dyer-Gough, Branston senior brand manager.
It’s not the first time Branston has strayed from its traditional pickle format. Earlier this year, the brand launched a limit run of ‘Braviar’ tins, containing mini Branston pickle-flavoured balls resembling caviar.
A 260g jar of Branstonnaise has an RRP of £1.99 and is available in Asda and Sainsbury’s.
Image source: Branston