Plant-based foie gras alternative
Nestlé-owned Garden Gourmet is launching its Voie Gras product – a vegan alternative to foie gras – into 140 Coop stores in Switzerland and certain points of sale in Spain in ‘very limited’ quantities.
In Switzerland, a 180g block will retail for CHF 7.95 (€8.09) in the chilled section of the supermarket. It can be consumed directly from the jar, pairing with bread, brioche, or canapé crackers, and its can be used in hot or cold, sweet or savoury recipes.
It took just six months for the team at Nestlé’s Research and Development Center in Singen, on the Swiss border, to go from inception to product launch.
Voie Gras is a soy-based product, which when combined with other ingredients including miso paste, truffle oil, and sea salt, helps it achieve an ‘authentic texture, flavour, and appearance’.
According to Garden Gourmet, the product is part of its ‘strategic expansion’ within plant-based and follows on from recent product launches such as vegan shrimp (Vrimp) and egg (vEGGie) alternatives.
Image source: Nestlé