Cornish seaberries infuse energy drink
Energy drink competitor TENZING is rolling out a new flavour: Apple & Seaberry.
The start-up, which is ‘passionate’ about ‘sourcing local’, is incorporating Cornish seaberries, Cornish Sea Salt, and British applies into the mix. Bright orange in colour, seaberries are ‘full of flavour’ – TENZING likens the taste to mango, passion fruit, and lemon in one – and rich in antioxidants and vitamin C.
At the same time, the challenger brand is partnering with conservation charity Surfers Against Sewage. One percent off sales from TENZING’s Apple & Seaberry SKU will be donated to the charity, which aims to protect oceans, waves, beaches and wildlife.
“We only source nature’s most powerful ingredients, and we don’t have to look very far when we’ve got ingredients like Cornish seaberries on our doorstep,” said TENZING founder Huib van Bockel.
“And what’s better, every can sold will have a direct, positive impact on our Cornish partners with proceeds going to Surfers Against Sewage.”
TENZING’s new SKU is available from this month in Co-op stores across the UK for an RRP of £2 per 330ml can.
Image source: TENZING