In the UK, SRSLY is preparing to rebrand its portfolio with new packaging. The revamp will hit shelves from next month.
The brand was original called Seriously Low Carb. At the same time as shortening its name to SRSLY, it is also expanding its range of low carb products made up of bread, rolls, and wraps, to include pizza, jams and condiments.
Founder Andy Welch suggested the new identify better fit with the brand’s mission: “We felt we needed a new dynamic identity that marked [a] step-change in ambition and scale, an informative identity with ambitious swagger that projected our ‘everyday accessible’ credentials, while reinforcing our headline message that great taste, common sense carb intake and nutritionally well-rounded aren’t mutually exclusive ambitions.”