Vegan cheese alternative brand Violife has launched its new Celebration Platter and Le Rond Camembert flavour in Christmas packaging.
The Violife Celebration Platter includes a brand new product for the brand: the Vegan Blue containing spirulina “veins” for a more authentic look. The Platter also includes Le Rond Camembert flavour, Mature Cheddar flavour and EPIC Smoked Cheddar flavour.
The cheese alternatives are 100% vegan and free from nuts, GMOs and preservatives and dairy.
Following its 2021 launch, Le Rond Camembert Flavour has delivered £402,310 in value sales. This year, the product will this year be given a new, festive look at retailers Sainsbury’s, Tesco, Morrisons and Waitrose.
Victoria Slater, Head of Violife Northern Europe said: “At Violife, we’re focused on helping our customers celebrate with new flavours and textures especially during the festive period. Our new Celebration Platter, including the innovative Vegan Blue is a perfect addition to any Christmas cheese board along with the other festive favourites included in the platter. As a best-selling product within our portfolio, to inspire consumers to create more dishes suitable for everyone, Le Rond now comes wrapped up ready to gift in festive packaging and features four delicious recipes for the Christmas period”.
Shoppers can find the new Celebration Platter in Sainsbury’s and Tesco now and Waitrose from 30th November for RRP £6.00. Le Rond Camembert Flavour in festive packaging will be available at Tesco, Sainsbury's, Morrisons and Waitrose.