Chai Guys launches in retail adds spice to the brand
Chai Guys, a chai company based in London, has signed its 'biggest retail deal' to date and officially launched in supermarket Planet Organic.
Chai Guys, which was established by Gabriel Unger and Abhilash Jobanputra in 2019, have cafes situated in Shoreditch’s Spitalfields Market and Covent Garden’s Seven Dials Market.
Three of their blends of chai - masala, kesar and kadak - are available to purchase at Planet Organic for £19.95 per tin.
Chai Guys, who dub themselves as the brand that sells “Probably the best chai in London”, also run a fully-fledged D2C ecommerce shop and have a growing base of wholesale customers.
Co-founder Unger commented: “We’ve become extremely popular over the last few years, and one of the key contributing factors to the success of our chai comes from our carefully selected ingredients.
“Authentic chai is only as delicious as the ingredients which go into it, and Planet Organic knows good, organic spices when they see them.
“It’s honestly been a dream to get stocked in their stores even since Chai Guys was just an idea.”
Gabriel added: “We source our teas directly from the gardens of Assam and the mountains of Darjeeling in India.
“Our spices come from around the world and we grind them on-site daily.
“Each chai is brewed using traditional methods to extract all the natural flavours and bring customers the highest quality cup of authentic chai.”
The launch in Planet Organic coincides with the unveiling of a completely new product line for Chai Guys: organic, single origin spices.
“We wanted to offer these spices to our very own customers to add truly exceptional organic spices to their home cooking," Gabriel noted.
"Our ingredients don't just taste amazing in chai, spices are used in all sorts of cooking, and ours are genuinely exceptional quality. We wanted people to have the opportunity to benefit from them in all their cooking, not just chai."