Greggs and THIS festive tie-up
Greggs and the UK’s fastest-growing plant-based meat brand THIS, have announced a new partnership that will expand the Greggs vegan range.
The new partnership kicked off by launching the Vegan Southern Fried Chicken-Free Baguette (RRP from £3.50). The chicken-free goujons are made with THIS's alternative chicken recipe that includes pea and soya protein.
Now, the two brands have launched the Vegan Turkey-Free and Stuffing Baguette, across all 2,200 of Greggs’ shops (from RRP £3.50). It features 'hyper-realistic' plant-based turkey-free goujons with a sage and onion crust, cranberry sauce and a vegan gravy.
The partnership is a 'huge milestone' for THIS, according to the company who said the move will help drive brand awareness and is being supported by digital, in-store POS and PR.
Andy Shovel, Co-Founder of THIS commented: "Having such a huge operator and admired brand as Greggs want to work with us is massive. It’s a statement on the quality of the products we’re producing. It’s also reflective of the continued investment into and demand for plant-based food."