Minor Figures secures supermarket listings for Everyday Oat range
Minor Figures is introducing Everyday Oat and Everyday Oat Light milk alternatives, now available at supermarkets throughout the UK.
The launch sees Minor Figures move beyond specialty coffee, where it sells its signature Barista Oat collection. The new all-purpose Oat M*lk products are designed to be used over cereal, in smoothies, or added to beverages.
The new SKUs will be available in 300 Tesco stores and 400 Morrison shops with an RRP of £1.99. It is also stocked in Waitrose and Holland & Barrett.
Everyday Oat is fortified with calcium and vitamins. The range is vegan, non-GMO and carbon neutral.
"We're really pleased to have secured the support of Tesco and Morrisons for our Everyday Oat M*lks as we continue to drive distribution for the range. We pride ourselves in making innovative products for Oat M*lk lovers, baristas, and a better planet," said co-founder and CEO Stuart Forsyth.
"The new listings mean we're not only able to further establish the brand in this new space in the supermarket, but offer an even broader consumer base our fortified product which contains vitamins and minerals that are commonly lower as part of a vegan diet."
