Recyclable plastic packaging for Cadbury Dairy Milk
Mondelēz International has announced its Cadbury Dairy Milk and Cadbury Mini Snowballs sharing bars will be wrapped in new packaging made from 30% recycled plastic.
The brand is using the mass balance approach. Recycled plastic packaging will be independently certified by ISCC and supplied in partnership with Amcor.
The new packaging has already been rolled out across more than 28 million sharing bars for sale in the UK and Ireland.
“Until recently, flexible plastic packaging has been considered a single use material. The development of advanced recycling technology and our significant investment in this material means it’s now possible for Cadbury fans to enjoy their favourite sharing bars more sustainable here in the UK,” said Dirk van de Put, CEO Mondelēz International.
Louise Stigant, UK Managing Director at Mondelēz, said she was ‘proud’ to see this ‘important innovation’. “We are very keen to reduce our use of virgin plastic across our full range and this innovation signals our demand for this material and much needed investment into the UK recycling infrastructure to produce it.”
Image source: Mondelēz International