Which new product developments have caught our eye this week? In Scotland, BrewDog is turning a range of spirits from any batches of beer that doesn’t meet its standards. Further south, Fix8 is developing vitamin C-enriched kombucha, while botanicals are inspiring a new truffle collection from Montezuma Chocolates. For our round-up of the latest NPD across Europe, scroll through the photo gallery…
GettyImages/triocean
Which new product developments have caught our eye this week? In Scotland, BrewDog is turning a range of spirits from any batches of beer that doesn’t meet its standards. Further south, Fix8 is developing vitamin C-enriched kombucha, while botanicals are inspiring a new truffle collection from Montezuma Chocolates. For our round-up of the latest NPD across Europe, scroll through the photo gallery…
GettyImages/triocean
Montezuma’s Chocolates has collaborated with Royal Botanic Gardens, Kew, to develop the Kew Botanical Truffle Collection.
The box contains 16 chocolate truffles inspired by the plants at Royal Botanic Gardens, Kew, including Hibiscus (dark and white chocolate hibiscus flower truffle), Bergamot & Orange (dark and milk chocolate bergamot and orange truffle), Salted Almond (milk chocolate with almond and sea salt truffle), and Lemon & Lavender (white and milk chocolate with lavender and lemon truffle).
The 100% recyclable packaging has been designed to incorporate images from the Kew archives. A 205g box of truffles has an RRP of £19.99.
Image source: Montezuma Chocolates
Craft brewery BrewDog has developed a spirits products made from any batch of beer that doesn’t meet its standards. The result is Bad Beer Vodka, distilled at BrewDog Distilling Co’s new site in Scotland.
Bad Beer Vodka is sold in three flavours: Original, Vanilla and Toasted Marshmallow, and Tropical Guava – all of which are packaged in a recycled glass bottle.
A 700ml bottle has an RRP of £20, and is selling via BrewDog online and in-store at Tesco.
Image source: BrewDog
British kombucha brand Fix8 has developed three flavours for the UK market: Sicilian Citrus, Ginger Turmeric, and Strawberry Basil.
The company claims to be the only kombucha range in the UK to feature ‘science-backed’ probiotic live cultures and vitamin C. Each 250ml slim-line can contains 25% of the recommended daily intake of vitamin C.
“With over 70% of the immune system located in your gut, the rising trend and tide for gut health products is definitely here to stay,” said founder Freya Twigden. “We can’t wait to bring our gut health drinks to more consumers and grow the category!”
A four-pack has an RRP of £5, while an individual 250ml can has an RRP of £1.79.
Fix8 is launching into Waitrose and can also be found in more than 150 independent stores around London. Ocado, Planet Organic, and Amazon will also list Fix8 by the end of the month.
Image source: Fix8
Gelato start-up Hackney Gelato has released a limited-edition flavour: Gingerbread.
For its Italian-chef founders Sam and Enrico, the ‘carefully crafted, slow churned gelato and sorbetto’ is ‘all about delicate layering’. “Hints of cinnamon and clove in the allspice mix. A gentle kick from the cold pressed organic ginger juice. A lightly caramelised biscuit crumble for texture,” they noted.
Sold in a 460ml tub, the limited-edition flavour is available from online retailer Ocado until the end of the year.
Image source: Hackney Gelato
Ritter Sport is rolling out two new 100g chocolate bars in the UK and Ireland: Salted Caramel and Orange.
The Salted Caramel SKU contains salted caramel crisps and caramel pieces covered in milk chocolate. The Orange flavoured bar is made with dark chocolate covering an orange fondant filling.
The launch is backed by a new marketing campaign aimed at female consumers: ‘Start your love affair with the square’.
“With our biggest campaign to date…I am convinced more consumers than ever before will discover, try, and fall in love with our quality chocolate,” said Benedict Daniels, Ritter Sport UK & IRE Managing Director. “We’re confident that the new Ritter Sport Slated Caramel and Orange bars, which rival established brands, will kick start ‘a love affair with the square’ as more consumers are introduced to the brand.
“For retail customers, these launches create a great opportunity to stock premium version of these staple and much-loved flavours, all year round.”
Image source: Ritter Sport
Güsto is leveraging ‘wonky’ produce typically rejected by retailers for not being the right shape, size, or colour, and turning it into fruit crisps.
The company was founded in late 2020 in an effort to reduce global food waste. Roughly one-third of all food produced for human consumption is lost or wasted.
“I wanted to mimic the exciting flavour combinations of crisps, making a crunchy, tasty and healthy snack. Ours is the only one to use unique flavour combinations by adding other ingredients such a chocolate and salted caramel to the fruit crisps,” said co-founder Giuseppe Baidoo.
Being air-dried, the crisps are low in calorie, with less than 80 kcal per 100g.
Güsto is sold in Selfridges, Budgens, and Costcutter, amongst other retailers.
Image source: Güsto
