‘Think outside the jar’ peanut butter
Plant-based snacks brand Superfoodio has launched a line of Peanut Butter Buttons as part of Co-op’s Apiary Scheme.
Since the 1880s, peanut butter has been sold inside a jar, but Superfoodio’s husband and wife founders Nirali and Jagir Mankodi wanted to think ‘outside the jar’ to make a convenient, on-the-go snack.
“We wanted a simpler way to enjoy peanut buttery goodness on-the-go. The problem with a jar (or a squeezy pack) is that you always end up with sticky fingers and an oily mess,” noted the co-founders.
“That’s why we created our Peanut Butter Buttons that you can hold in your hand. They are the perfect snacks to satisfy that peanut butter craving anywhere, anytime. No jars, no mess, no more buttery fingers!”
Superfoodio will be launching across 196 Co-op stores across the UK in three flavours: Original, PB&J, and Coco Crunch (RRP $1.50).
Image source: Superfoodio