Nestlé swaps out Quality Street’s cellophane and foil packaging for recyclable alternative
Globally, Quality Street is replacing its dual foil and cellulose wrappers with recyclable FSC-certified paper packaging.
The new packaging was developed by teams at Nestlé’s Confectionery Research and Development Center in York, UK, and the Swiss-based Nestlé Institute of Packaging Sciences.
The transition to paper required ‘extensive’ development in the engineering of new materials, coating technologies, printing techniques, and the adaptation of existing equipment.
Nestlé has not replaced all existing wrappers within the Quality Street range, however. Two flavours – Orange Crunch and the Green Triangle – will remain in their existing, recyclable foil wrappers.
The company is confident the change will have been worthwhile, with consumers increasingly asking for sustainable packaging. It is estimated the move will see almost 2.5 billion individual pieces of packaging material removed from Nestlé’s supply chain globally.
The initiative is the most recent move by Nestlé’s to improve the sustainability credentials of its confectionery division. At the Halifax factory, where Quality Street is produced, there is zero waste to landfill. Since 2015, the brand has used only certified sustainably sourced cocoa, and Quality Street chocolate is made from milk sourced from farms in Scotland that have been part of a sustainable farming partnership with Nestlé since 2003.
Last year, Nestlé introduced recyclable paper packaging for all Smarties products. As the second Nestlé confectionery brand to make the move to paper, the company says it is a ‘major step’ in Nestlé achieving its goal of 100% recyclable packaging by 2025.
More details on Nestlé’s move to recyclable packaging across its Quality Street range can be found HERE.
Image source: Nestlé