Peas of Heaven and Mycorena join forces to launch four new products in the frozen aisle in Sweden
Swedish plant-based brand Peas of Heaven is pivoting to the frozen section with Swedish food tech company Mycorena. The products combine recipes from Peas of Heaven, protein from peas and Mycorena's mycoprotein ingredient Promyc, derived from fungi. All four products are now available nationwide in Sweden – with more markets to follow shortly.
The two brands have teamed up previously to make a vegan sausage, called The Converter, using the pea protein/mycoprotein combination. The two brands are now taking the next step with a full range of products in the frozen segment.
“We see tremendous growth opportunities in the frozen segment, but we're not just bringing frozen versions of our fresh products. Instead, we have partnered with Mycorena to create a totally unique range of products combining plant-based protein and Mycorena's very exciting mycoprotein ingredient Promyc,” said Julia Granung, Head of Product Development at Peas of Heaven.
According to the brands, the combination of plant-based protein and the mycoprotein ingredient creates a juicy, meat-like texture that promises a delicious range of products.
Ebba Fröling, COO at Mycorena, said: “We have always believed in the potential of vegan hybrid products, and earlier this year, together with Peas of Heaven, we launched a highly popular and appreciated product, The Converter. The new nationwide launch of the frozen product segment now uses the peas and Promyc combination and stems from the success of the Converter. We are excited to continue working with Peas of Heaven for this successful hybrid approach.”
Image from Peas of Heaven and Mycorena
