The UK’s Kabuto Noodles is launching its Fusion range via Ocado, Sainsbury’s and Amazon.
According to the ‘posh pot noodle’ company, which has just become a B Corp, the Mexican Taco inspired pot has a ‘chipotle kick, sweetcorn lime and coriander for a tastebud tingling taste experience’. The Indian Masala inspired pot combines the ‘crunch of cauliflower, cream of coconut for a touch of indulgence, and a coriander kick with a sprinkling of lentils’.
The new flavours have been created for adventurous-yet-convenient lunches at work, or to add in additional ingredients for a flavourful dinner at home, and the ultimate easy takeaway Friday. The consumer just needs to fill the pot with boiling water and wait 3-4 minutes for their meal.
A recent reformulation of the entire Kabuto Noodles range to a 100% Vegetarian, non-HFSS ingredient list has aimed to recruit the more health-conscious customer to the instant noodle category.
Founder Crispin Busk said: “The UK are huge noodle lovers and want quality convenience, and we want our new Fusion’s range to appeal to the adventurous foodies. Kabuto’s mission is to offer customers the most premium, planet-friendly pots possible, bursting with all-natural ingredients. We’ve taken a foray into Fusions as we believe this to be the future of flavour, and we want to explore new and exciting ways to push for category growth in an already exciting sector. The launch comes just as we are celebrating our recent B Corp certification. We’ve always aimed to be leaders in the competitive world of instant noodles, both in taste as well as environmentally, and now we’ve proved quality instant noodles needn’t cost the earth.”