UK start-up brand the African Foodie is promising consumers ‘convenient ways to spice up their tired meal repertoires and rekindle distant holiday memories’ with its launch of North African-inspired sauces and relishes.
The launch includes:
BERBER HARISSA: Authentic North African Tribe chilli sauce made from cayenne peppers, garlic, carraway olive oil, sunflower oil & dried chillies
SHAKSHUKA: The original Tunisian sauce made with Mediterranean veg & traditional spices
OMEK HOURIA: A lively carrot relish flavoured with garlic & spices including coriander & carraway seeds
MASHWIYA: An enticing Libyan blend of sublime Mediterranean vegetables
Founder Alsamani Khider said time-poor consumers are looking further afield to the Middle East, Northern Africa & South America for ‘healthier World Cuisine’ solutions. “The African Foodie hopes to celebrate the finest food traditions from across the African Continent. In the short-term the focus is very much Tunisia and Libya.”