House of Macadamias is expanding its listings in the UK. Having recently launched into Planet Organic, Portobello Wholefoods, and Partridges, the brand will now be sold in WH Smiths as of 22 July.
According to House of Macadamias, the UK is experiencing a ‘snowballing appreciation’ for the humble nut. This has taken longer than other nuts, it suggested, since the ‘best’ macadamias are grown in South Africa.
“Macadamias are a veritable goldmine of buttery textured goodness, an under-appreciated superfood packed with beneficial antioxidants, minerals and healthy fats, that’s low in carbs but high in beneficial fibre,” said House of Macadamias spokesperson Carmen Hiemstra.
“Macadamias provide the perfect setting for both sweet & savoury flavours to prosper which is why WH Smiths is launching House of Macadamias, chocolate dipped, onion and lightly salted variants this July.”
Hiemstra continued: “The UK is a vibrant foodie marketplace we’ve admired from afar for some while, which is why we believe our latest proud high street listing is merely the next stepping stone in our ongoing quest to forge better-for-you snacking unions with the UK’s leading health-conscious retailers, independents and wholesalers.”