The UK’s leading canned fish brand is innovating the pot snack category with a line of four ‘On the Go Tuna Pots’.
The four variants include: Mediterranean Tuna Cous Cous pot – Chilli & Garlic; Indian Tuna Rice Pot – Biryani Curry; Thai Tuna Noodle Pot – Green Curry; and Italian Tuna Pasta Pot – Tomato & Herb.
According to John West, the new range will particularly appeal to younger, health-conscious shoppers looking for tasty and high quality products that fit into a busy lifestyle.
“John West On the Go Tuna Pots make natural protein more accessible,” said Jon Burton, International Marketing Director, John West Foods.
“The combination of tuna, a range of carbohydrate options and popular province-led flavours that consumers know and like, is a welcome addition to the category and demonstrates it can be delicious, nutritious, and exciting all at the same time.
“We know that consumers currently limit their intake of pot snacks as they’re perceived as unhealthy – Tuna Pots are transformative for the category, enabling consumers to enjoy premium alternatives.”
The new line launched into Sainsbury’s last month, and is rolling out into Tesco this month. Next month, the new products will be available in Asda.