Snacking company pladis has reformulated its Jacob’s Twiglets product to be HFSS-compliant.
Specifically, the new recipe contains 60% less salt. pladis is also highlighting its ‘high in fibre’ claim front-of-pack.
According to Leighton Wall, Marketing Director – Savoury at pladis UK&I, the new Jacob’s Twiglets recipe ‘enhances’ the brand’s ‘familiar taste’.
“What’s more, die-hard Jacob’s Twiglets fans have told us they actually prefer the new taste to the original!”
How does it know this? The snacks maker conducted ‘comprehensive’ consumer tasting, and says it is ‘confident’ it has ‘hit the mark’.
At the same time, the brand is looking to educate its consumers about the ‘wholegrain goodness’ and ‘high fibre content’ of the product.
“In addition to helping existing Jacob’s Twiglets fans learn more about one of their favourite snacks, demonstrating the brand’s points of difference will help us increase appeal across the board – perhaps even turning the heads of new shoppers on the hunt for healthier snacking options,” said Wall.
The reformulated Twiglets range comes in multipacks, sharing bags and caddies.