Better-for-you crisps
Simply Roasted has launched its collection of ‘better-for-you’ crisps into UK supermarket chain Booths.
The non-HFSS compliant crisps are made using a patented roasting process. The result is a crisp with the same taste, crunch and satisfaction of a traditional fried crisp, but with half the fat, 25% less salt, and less than 99 calories per serving.
The line includes Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar, and Black Truffle flavours.
“We are delighted that Booths has recognised the value we can add to their crisp category and that we’ve been able to support them in their preparations for the HFSS regulations coming in later this year,” said Rhys Harvey, CCO of Simply Roasted.
Simply Roasted impulse bags have an RRP of £1.29, while share bags are being sold at £2.39.
Image source: Simply Roasted