Honey non-HFSS Shreddies
Nestle Cereals has added another non-HFSS product to its cereal line: Shreddies The Honey One.
The new SKU is made from 84.7% whole grain, is fortified with vitamins and iron and contains no artificial colours or flavours.
“At Nestle Cereals, we’ve been committed to improving the nutritional profile of our cereals and making breakfast better for over 18 years. The launch of Shreddies The Honey One, which is categories as non-HFSS and contains whole grain as the number one ingredient, further demonstrates our commitment to doing just that,” said Toby Baker, Regional Marketing Director UKA – Nestle Cereals.
“We also know that consumers – and particularly families with children – are increasingly looking for better breakfast options that don’t compromise on taste. Shreddies The Honey One offers retailers the perfect opportunity to cater to this growing demand and drive sales, as not only is it a non-HFSS product, it also tastes great and is made with real honey – one of the most popular flavours for cereal.”
Shreddies The Honey One is available at ASDA, Morrisons, Waitrose and Ocado.
Image source: Nestle Cereals