Vit D beer
Beer brand Corona has announced the launch of a new SKU enriched with vitamin D: Corona Sunbrew 0.0%.
The non-alcoholic beer contains 30% of the dairy value of vitamin D per 330ml, as per Canada’s daily recommended intake.
The beverage was developed from Corona Extra by extracting the alcohol and then blending the non-alcoholic beer and vitamin D and natural flavours to reach the final recipe.
“After numerous and rigorous trials, Corona Sunbrew 0.0% proudly showcases our ability to find solutions, gaps, and opportunities for growth as a brand,” said Brad Weaver, Global Vice president of Innovation Research & Development for Corona parent company ABInBev.
“The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.”
Corona Sunbrew 0.0% is first launching in Canada, before entering the UK and Europe later this year, alongside South America and Asia.
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