Oumph! phases out plastic
LIVEKINDLY brand Oumph! is rolling out new cardboard packaging into all markets where Oumph! is sold, starting with the UK, Australia, and the Netherlands.
It will then be launched into Sweden and northern Europe, Germany, Ireland, and South Africa in the spring.
According to Linda Arnason, Global Brand Manager at Oumph!, there are certain challenges in creating a more sustainable packaging for food, but the brand has found a solution in recyclable cardboard packaging.
“Not only is it better for the environment, but we’re also receiving positive feedback from retailers because the packaging is easy to stack, and requires less freezer space.”
Image supplied.