Vegan-friendly oat milk chocolate H!P (Happiness in Plants) has secured its first grocery listings.
The plant-powered brand will be featured on Ocado, stocked in Booths and will be listed on Getir this month.
The oat-based alternative to milk chocolate comes in plastic-free packaging.
Ocado will stock 3 x H!P SKU’s (Salted Caramel, Cookies No Cream and Salty Pretzel), while Booths and Getir (the UK’s largest fast grocery delivery app) will carry all 4 SKU’s, with the addition of Creamy Original to their line-up. Getir will also offer seasonal limited edition Gingerbread Bar.
H!P launched in March 2021. The challenger brand has already sold nearly half a million bars and its recently-launched Salted Caramel Advent Calendar has already sold out,.
H!P founder, James Cadbury (also founder of ethical, luxury chocolate brand, Love Cocoa, and the great-great-great grandson of the original Mr Cadbury) commented: “We’ve found that British consumers are very much in tune when it comes to health trends and as a result, H!P has completely captured the flexitarian zeitgeist. The H!P team and I are excited and proud to be bringing this next-generation chocolate to the masses with these new listings. They represent a great milestone for the brand, which has come far in only 8 months: I am expecting H!P to turn over in excess of £1million in its first year of trading.”