Snack brand Brave is launching three new flavours into its roasted chickpea range, including what the company says is a ‘world first’: cookies and cream.
The cookies and cream variety sees crunchy chickpeas coated in white and dark vegan chocolate. The company is also adding BBQ and salt and vinegar varieties to its line-up.
“We’re really excited about this launch. We’re adding two household classic flavours that really work when applied to chickpeas and cookies and cream – which is as ridiculously indulgent as it sounds. Best of all, they still maintain the strict nutritional profile we set for all our products,” co-founder Amber Fraser said.
Brave’s range is high protein, high fibre and vegan. It also contains ‘less sugar than similar products’, the company claimed. 80% of the company’s range is compliant with the HFSS rules that will come into force in the UK, Brave noted. “The new regulations are really going to shake up key shopping areas instore. There aren’t many snacks currently that are both compliant and indulgent,” Fraser observed. She said the company is currently working with retailers to refresh their front-of-store snack segments ahead of the HFSS changes in the UK.
Brave stockists include Sainsbury’s, Ocado and Wholefoods in the UK. The company is also present in over 10 export markets, including the Netherlands, France, Hong Kong, Japan, Kuwait and Singapore.